Our Business

Chris Caiger

Chris has had 30 years’ experience in marketing and business development in the UK and New Zealand. Prior to working with Traffic, Chris was Marketing Director for Winstone Wallboards and Head of Marketing for the $11bn Fletcher Building group. Chris developed and implemented the award winning Gib Living Solutions strategy, achieving significant value growth and profit in what has been traditionally viewed as a commodity market.

In 2000 Chris set up Traffic, a marketing services company specialising in business to business strategy and marketing with extensive experience in technical markets. In 2011 Traffic used its own services to develop and launch Refresh Renovations Ltd.

Refresh has created an entirely new category of building company – a national, consumer branded renovation company. Refresh quickly became the leading renovation company in NZ, it is in every state in Australia and launching in the UK. The vision is to be the leading renovation company globally.

Chris was awarded Marketer of the Year (1999). Chris holds a Master’s Degree in Management Systems from Lancaster University in the UK.

Jon Bridge

Jon has significant experience in creating and implementing business growth and marketing strategies spanning large, medium, small and start up businesses.

Jon has worked in marketing, IT and business consulting roles and has also owned his own businesses. He joined Traffic in 2002 and holds a Masters Degree in Marketing with first class honours.

Jon's clients have included 3M, Carters, Eastern Hifi, Fonterra (Fencepost), Knight Frank, Griffins, Gulf Rubber, Link Business, Merck, Sharp & Dohme, Ministry for Economic Development, New Zealand Steel, Nuplex, Prime Television, Ricoh, Rinnai and many others.

Barry Bloomfield

As the Director of Design, Barry creates brand platforms that provide the graphic foundation for communications. He holds a Masters Degree in Design from the Royal College of Art in London.

Barry’s branding and design experience is substantial. He initially trained under the guiding eye of Terence Conran. His portfolio includes some of the best known brands in the world. Achievements include: he designed the Sellotape logo (as a brand leader in the UK, Sellotape won Superbrands' Most Trustworthy Brand Award in 2003, beating Rolls Royce); he put the star in the Heineken logo; he designed the Lux soap packaging globally; he developed a new brand mark and completely redesigned the store layout of the Boots chain of pharmacies in the UK (one of the biggest household name brands in the UK); he designed the livery for a Formula 1 Ferrari. The list goes on and on.

Since moving to New Zealand in 1998, Barry has worked with companies including Lion Nathan, Merck, Sharp & Dohme, Gravity Coffee, Firstland Wines, Hansells, Fletcher Challenge, SC Johnson, Carter Holt Harvey and many more.

Gareth Poley

As the Head of Marketing at parent company Traffic, Gareth is responsible for developing and implementing marketing strategies for three brands in four countries – Refresh Renovations, Zones Landscaping, and Oncore Maintenance, across Australia, New Zealand, U.K., and U.S.A.

Gareth’s work helps people discover and fall in love with the brands that he represents. His expertise lies in building trusting relationships with clients and franchisees alike.

Being fluent in both tech and exec speak, he is able to both understand and motivate his marketing team on the ground level, while working directly with the CEO and Founders to execute top-level strategies that impact all brands in every territory.

Scott Espie

Scott is Traffic’s Senior Designer and Production Manager. Scott is tasked with executing a brand's looking and feel across multiple platforms. This involves the design and delivery of brochures, trade shows, POS, annual conferences, packaging, signage, brand guidelines, advertising as well as developing key messages and content for campaigns.

Scott also adds value through account management, studio management, Mac IT and the art direction of photo-shoots.

Scott began his career at the innovative Auckland company, Avanti Bicycles, where he worked on marketing material and the production of bicycle graphics for printing in China. An OE to London provided valuable experience freelancing for a number of design agencies, including a 1.5 year stint at Emperor design, one of the UK's leading design agencies.

This experience was put to good use when returning to Auckland for another stint of freelancing at several Auckland agencies before settling into a permanent role at Traffic.

Alice Kong

Alice has an academic background in accounting, marketing and administrating though graduate study in Auckland, Malaysia and project experience. She holds a Bachelor degree in Business Studies and is a certified accountant.

In previous local positions which included 20 years in an import export company, technical services and software industries. She also held many roles and years of experience overseas in manufacturing, marketing and offshore services. She has successfully assisted in organising the ARC International conferencing which comprised the Asian and Pacific region.

James Ong

James skills are in web and program development. He works within the team to create and improve websites. He also applies his skills to modify the customer relations and business software to be better attuned to the needs of Refresh, Traffic and their clients.

Graduating with a Bachelors in Science with a major in Computer Science from the University of Auckland in 2012, James has since personally expanded his practical skills and still continues to do so at both Refresh and Traffic.

Nick Chou

Nick Chou holds a master's degree in Business Information Technology and a bachelor’s degree in Computer Science from Northumbria University, UK. Before coming to New Zealand, Nick worked for over five years at an IT company as well as in the Internet Finance Industry.

As a Web developer at Traffic NZ Ltd, Nick specializes in Front End Web Development, PHP Development and CMS/Framework Secondary Developement. Besides building websites, Nick also does User Interface Design and Graphic Design work.

Frankie Oughton

Frankie is our content manager. She generates ideas for our content for Refresh Renovations, Zones Landscaping, Encore and the Renovate Handbook. She spends her time keeping her finger on the pulse of industry trends and dedicates her time to understand what people want to know about renovations and landscaping.

Previously she has dabbled in a range of work experience covering social media, PR, promotion & experiential marketing (a brand ambassador for a variety of clients), advertising and fashion. She graduated with a Bachelor of Business degree, double majoring in Advertising and Market Insights.

Delshad Sidhwa

As Traffic's Process and Training Manager, Delshad ensures that all training material is of a high standard. This allows her to support franchisees in their business growth and brand knowledge.

An experienced teacher, Delshad understands how to carefully create and clearly communicate knowledge within fast-paced environments.

With a Bachelor of Arts in Education and Psychology as well as a Masters of Teaching (First Class Honours) under her belt, Delshad is a natural fit for this knowledge and teaching-based role.