Traffic is a specialist in business strategy and marketing with extensive experience in complex markets with extended value chains such as the building industry. When the business was established in 2003 the core offer was to provide client companies with the specialist staff with the skills required to create break through growth strategies and provide the resources required to implement them. In 2010 we applied our methodologies to Traffic itself and utilised our existing skills and staff resources to develop and grow our own portfolio of companies. In addition to its business growth services, Traffic has established and owns Refresh Renovations, Zones Landscaping and Renovate Magazine.
Established in 2003, Traffic has been consistently creating award-winning business strategies and marketing programmes for clients. The focus of the company has always been on the technical sectors where there are opportunities for companies to create new business models based on marketing driven business models. In 2010, Traffic added a new dimension where we create our own portfolio of business units such as Refresh and Zones. These new units utilise Traffic’s core capabilities and create long-term assets and income streams for ourselves. This is a very exciting and innovative strategy for a consulting company to take.
Chris has had 30 years’ experience in marketing and business development in the UK and New Zealand. Prior to working with Traffic, Chris was Marketing Director for Winstone Wallboards and Head of Marketing for the $11bn Fletcher Building group. Chris developed and implemented the award winning Gib Living Solutions strategy, achieving significant value growth and profit in what has been traditionally viewed as a commodity market.
In 2000 Chris set up Traffic, a marketing services company specialising in business to business strategy and marketing with extensive experience in technical markets. In 2011 Traffic used its own services to develop and launch Refresh Renovations Ltd.
Refresh has created an entirely new category of building company – a national, consumer branded renovation company. Refresh quickly became the leading renovation company in NZ, it is in every state in Australia and launching in the UK. The vision is to be the leading renovation company globally.
Chris was awarded Marketer of the Year (1999). Chris holds a Master’s Degree in Management Systems from Lancaster University in the UK.
Jon has significant experience in creating and implementing business growth and marketing strategies spanning large, medium, small and start up businesses.
Jon has worked in marketing, IT and business consulting roles and has also owned his own businesses. He joined Traffic in 2002 and holds a Masters Degree in Marketing with first class honours.
Jon's clients have included 3M, Carters, Eastern Hifi, Fonterra (Fencepost), Knight Frank, Griffins, Gulf Rubber, Link Business, Merck, Sharp & Dohme, Ministry for Economic Development, New Zealand Steel, Nuplex, Prime Television, Ricoh, Rinnai and many others.
As the Director of Design, Barry creates brand platforms that provide the graphic foundation for communications. He holds a Masters Degree in Design from the Royal College of Art in London.
Barry’s branding and design experience is substantial. He initially trained under the guiding eye of Terence Conran. His portfolio includes some of the best known brands in the world. Achievements include: he designed the Sellotape logo (as a brand leader in the UK, Sellotape won Superbrands' Most Trustworthy Brand Award in 2003, beating Rolls Royce); he put the star in the Heineken logo; he designed the Lux soap packaging globally; he developed a new brand mark and completely redesigned the store layout of the Boots chain of pharmacies in the UK (one of the biggest household name brands in the UK); he designed the livery for a Formula 1 Ferrari. The list goes on and on.
Since moving to New Zealand in 1998, Barry has worked with companies including Lion Nathan, Merck, Sharp & Dohme, Gravity Coffee, Firstland Wines, Hansells, Fletcher Challenge, SC Johnson, Carter Holt Harvey and many more.
Sales manager Graeme has a strong background in marketing and finance in New Zealand and Australia. His previous work experience includes publishing at a Ponsonby based national magazine and running a small business while living in South East Asia.
As co-proprietor of a small bar and guesthouse, Graeme became fascinated with transforming spaces to suit, mostly with very basic resources and a modest budget. Most recently, Graeme has been involved with a Refresh Renovations Franchise.
Graeme is now utilising his experience along with media and direct marketing skills to promote Renovate Magazine.
Developing concepts that drive your brand is Gareth's specialty. His work has won prestigious awards in New Zealand and internationally, and has helped many organisations achieve their business objectives.
As Traffic’s Digital and Media Creative Director, Gareth brings a broad skill set to the table including branding, digital, strategy, and strong project management skills. This enables Gareth to take new ideas and initiatives from concept to completion.
Gareth's ongoing evaluation of new technologies helps ensure that Traffic's clients get the best outcome every time.
Gareth’s career in the advertising and design industry began in South Africa, where he completed a B-Tech Degree. Since then, Gareth has delivered acclaimed work for a number of global brands such as Kia motors, Unilever, New Zealand Steel, Rinnai, Gulf, Ramset and Marine Industrial Design.
Developing marketing strategies has become a passion for Nicole after completing a Bachelor of Commerce majoring in Marketing and Commercial Law.
Prior to joining Traffic, Nicole worked at Ivoclar Vivadent Ltd as an Executive PA and Accounts Assistant. Her experience includes completing projects alongside Air New Zealand and Telecom which entailed developing and presenting ideas back to the organisation in order to make their services more efficient.
Nicole has a passion to develop and implement strategies in order to enhance brands and build successful relationships. As Traffics Marketing Assistant, Nicole aims to deliver effective communication strategies and share the importance of digital media platforms.
Matt Steele has 20 years in the building and building services industry. He has spent eight of those years as a General Manager and has specialist skills in the areas of operations management, customer service, implementing strategy and leading people.
In 2013 Matt returned from Australia where he was General Manager for A.E. Smith in Brisbane, a large sales service business in the building services industry.
Matt's role at Traffic began as Director of a new business venture - Zones Landscaping and is now Franchise Operations Manager, responsible for working on the services that Refresh Renovations and Zones offer.
In his spare time Matt likes to spend time with family and friends out on the water, playing golf, holidaying in the Coromandel or BBQ'ing the real way - that is with charcoal.
Rebecca has been in the web development industry since 1999, and has a passion for implementing strong visual design into content managed websites and web applications, to create robust user interfaces which work well for users across a range of desktop and mobile platforms.
Rebecca’s industry experience covers web development, web analytics, information architecture, usability testing, web business analysis, web accessibility and web standards. She has worked on websites for a range of private and sector clients within New Zealand.
Scott is Traffic’s Senior Designer and Production Manager. Scott is tasked with executing a brand's looking and feel across multiple platforms. This involves the design and delivery of brochures, trade shows, POS, annual conferences, packaging, signage, brand guidelines, advertising as well as developing key messages and content for campaigns.
Scott also adds value through account management, studio management, Mac IT and the art direction of photo-shoots.
Scott began his career at the innovative Auckland company, Avanti Bicycles, where he worked on marketing material and the production of bicycle graphics for printing in China. An OE to London provided valuable experience freelancing for a number of design agencies, including a 1.5 year stint at Emperor design, one of the UK's leading design agencies.
This experience was put to good use when returning to Auckland for another stint of freelancing at several Auckland agencies before settling into a permanent role at Traffic.
Shon has an interest in developing and growing businesses, and takes an active interest in learning about different industries and how they operate.
He graduated from the University of Auckland, with a BA with double majors in Geography and Sociology, with a main focus on research, economic geography and crime and punishment systems.
After graduating, he ran his own successful franchised business, which helped him gain valuable experience and insights in managing people and processes, before joining Traffic.
As the Franchise Operations Administrator, he helps to look after the operations at Traffic and ensure everything is running smoothly.
Alice has an academic background in accounting, marketing and administrating though graduate study in Auckland, Malaysia and project experience. She holds a Bachelor degree in Business Studies and is a certified accountant.
In previous local positions which included 20 years in an import export company, technical services and software industries. She also held many roles and years of experience overseas in manufacturing, marketing and offshore services. She has successfully assisted in organising the ARC International conferencing which comprised the Asian and Pacific region.
Alex graduated from Massey University in Auckland, with a Bachelor of Information Science with a major in Information Technology. He has a strong background in information systems, specifically ERP, knowledge management, software architecture and information technology.
Alex’s role is the system administrator. Starting at Traffic, he has since picked up accounting and project management skills. Here he is responsible for building the systems and providing ongoing support.
At university he studied programming where he quickly became interested in learning more about information systems. He strongly believes in business strategies that align business processes with IT processes.
James skills are in web and program development. He works within the team to create and improve websites. He also applies his skills to modify the customer relations and business software to be better attuned to the needs of Refresh, Traffic and their clients.
Graduating with a Bachelors in Science with a major in Computer Science from the University of Auckland in 2012, James has since personally expanded his practical skills and still continues to do so at both Refresh and Traffic.
Lluvia holds a bachelor’s degree from University of California, Los Angeles (UCLA) and completed her Master’s degree in Journalism and Communications from the University of New South Wales, Sydney.
As our Digital Marketing Specialist, Lluvia is focussed on rolling out Refresh’s digital marketing campaigns, including: SEO and SEA (Google Adwords, Facebook).
As our Graphic Designer, Rebecca’s flair for layout is demonstrated in Renovate magazine. She is also focussed on the promotional campaigns for Refresh in print and online.
With a diploma in Interactive Design from Media Design School and a Bachelor of Science in Art Education from Pennsylvania State University, Heidi is a Web Developer who also does some design work.
Heidi specialises in the Front End Development, which includes writing the code that builds the structure, styling, and animations of a website.
Adrian develops and manages Refresh's Business Management systems. This includes analysis, design and implementation of process improvements; along with guiding the business technology team.
Adrian has a Bachelor of Business Studies with a major in Accounting and Finance and is a qualified Chartered Accountant. He has more than 15 years’ experience implementing business systems and related business consulting. He has broadened his responsibilities as a shareholder and director of an IT services company.
In addition, he has sound knowledge of Project Management, Implementation Methodologies, Business Process Improvement & general business and operational management.
Adrian’s industry experience includes Project Services, Insurance & Banking, IT Distribution & Services, FMCG and Tertiary Education.
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